Advancing Outreach Effectiveness to Improve Conservation Practice Adoption


January 26, 2021 – January 28, 2021

Virtual Event

  • Sustainable Water Management
  • Convening Event

Please join the Foundation for Food & Agriculture Research (FFAR) and our partners to discuss strategies for improving outreach to farmers and landowners about agricultural best management practices and meeting agriculture operations interests.

Agricultural best management practices provide benefits to soil and watershed health, yet adoption rates of these practices are not on track to meet restoration goals. Outreach practitioners report that increasing the adoption of these practices requires building trust with farmers; however, engagement strategies, incentive devices and perceived barriers vary widely even within outreach organizations.

Slow adoption rates in high priority locations may reflect a variety of obstacles, including a lack of feasibility given other stakeholder concerns, perceived risks associated with inadequate technical information, insufficient incentives to outweigh economic costs, public program complexities, ineffective communication strategies or even limited knowledge and biases by outreach practitioners.

The three-day series features connected, interactive discussions among farmers, outreach practitioners and social scientists to uncover and overcome challenges to outreach effectiveness.

Please contact Dr. Kathy Boomer to register.

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