Year Awarded 2025
FFAR award amount $271,865
Location Oxford, United Kingdom
Program SMART Broiler
Matching Funders McDonald’s Corporation
Grantee Institution University of Oxford
Existing methods for assessing animal welfare rely on human observation and subjective scoring which can be inaccurate and time consuming. This research provides additional funding from Phase I of the SMART Broiler program to refine and extend the testing of a novel camera and computer system called OPTICFLOCK to compare key welfare outcomes, including hockburn, foot pad lesions and lameness, in commercial flocks. Additionally, this project incorporates strategies to facilitate producer adoption of OPTICFLOCK technology.