In the wide-ranging report, the National Academies assembled experts in food waste, psychology and marketing, sociology, public health, nutrition, behavioral economics, food systems, urban planning, intervention design and implementation science to examine research and investigate influences on consumers’ food choices. The report offers suggestions to stakeholders including governments, the food industry, commercial entities, nonprofit and volunteer organizations, educational institutions and foundations. The report finds that food waste behaviors are shaped on conscious and nonconscious levels by a variety of drivers including personal circumstances, social feedback, marketing, the media and government policies.
The report offers three pathways that institutions, such as industry associations, schools and government agencies, can take to reduce food waste at the consumer level. The first is changing the US food environment to discourage waste. Such initiatives may include public policies and financial incentives that encourage waste reduction and innovations in the food industry such as standardized “best by” date labeling. The second pathway is strengthening consumers’ motivation, opportunity and ability to reduce food waste through projects like national campaigns, influencer messaging and food literacy in schools. Finally, the report recommends supporting research and technology to accurately measure food waste, help consumers with food waste reduction strategies and track the effectiveness of intervention strategies.
The report’s findings and recommendations are freely available and the National Academies is distributing results to key stakeholders across the public and private sectors and academia.
FFAR provided the National Academies a $336,000 to conduct this report. FFAR’s investment was matched by a contribution from the Walmart Foundation for a total award of $673,000.
Foundation for Food & Agriculture Research
The Foundation for Food & Agriculture Research (FFAR) builds public-private partnerships to fund bold research addressing big food and agriculture challenges. FFAR was established in the 2014 Farm Bill to increase public agriculture research investments, fill knowledge gaps and complement USDA’s research agenda. FFAR’s model matches federal funding from Congress with private funding, delivering a powerful return on taxpayer investment. Through collaboration and partnerships, FFAR advances actionable science benefiting farmers, consumers and the environment.
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