FFAR Rebranded and Launched A Fresh, New Look
WASHINGTON (November 23, 2020) – The Foundation for Food & Agriculture Research (FFAR) is proud to unveil a new branding scheme after a significant rebranding effort.
It’s a whole new look, but we still pioneer bold research that you have come to expect from FFAR. Rebranding allows us to communicate in a way that matches our bold science.Sally Rockey, Ph.D.
Since its establishment in the 2014 Farm Bill, FFAR has become a recognized leader in agriculture research. The Foundation has awarded numerous grants with more than 400 funding partnerships. The organization is generating $1.45 in match funds for every federal dollar allocated. To reflect the organization’s progress, FFAR underwent a rebranding effort that yielded clear values, a streamlined visual identity and an updated website connecting researchers, funders and farmers.
When FFAR was started, the immediate need was to stand up an organization and solidify processes to fund audacious research – we were simply not focusing on our visual identity. However, as we completed a strategic and sustainability plan, it became clear that rebranding would help us achieve our mission.Sally Rockey, Ph.D.
As an organization with a strong moral compass and a two-fold purpose – building public-private partnerships and funding innovative research – FFAR wants the brand to clearly connect with who we are and what we do. The resulting brand is designed to increase transparency and connect to key audiences–including researchers, funders, farmers and ranchers and stakeholders.
FFAR’s revamped website features streamlined content that clearly outlines opportunities to partner with FFAR, join a convening event, apply for research funding, explore awarded grants and more. New features on the website include an Insights tab devoted to results of FFAR-funded research and articles authored by FFAR partners.
The Foundation for Food & Agriculture Research (FFAR) builds public-private partnerships to fund bold research addressing big food and agriculture challenges. FFAR was established in the 2014 Farm Bill to increase public agriculture research investments, fill knowledge gaps and complement USDA’s research agenda. FFAR’s model matches federal funding from Congress with private funding, delivering a powerful return on taxpayer investment. Through collaboration and partnerships, FFAR advances actionable science benefiting farmers, consumers and the environment.