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FFAR Sponsors Feeding the Next Billion Challenge at XPRIZE Visioneering 2018

Palos Verdes, CA

PALOS VERDES (Oct. 17, 2018) –This week, the Foundation for Food & Agriculture Research (FFAR) and The Tony Robbins Foundation will take part in XPRIZE Visioneering 2018 for the chance to launch a global competition aimed at feeding a growing global population. During Visioneering, two teams designing competitions for the “Feeding the Next Billion” Grand Challenge will compete against eight other prize designs that hope to solve humanity’s most significant challenges.

FFAR and The Tony Robbins Foundation are sponsoring the Feeding the Next Billion Grand Challenge, which would ensure that people across the globe have access to nutritious and sustainable food. The No Soil Challenge and See No Weevil Challenges comprise the two Feeding the Next Billion prize concepts. Other Grand Challenges in the running include Saving Coral Reefs, Lifting Farmers Out of Poverty, Natural Disaster Prediction and Off-Grid Energy Access.

Portrait of Sally Rockey.
Providing all people –now and in the future –healthy food produced in ways that preserve the planet’s natural resources is not only an urgent test for agriculture but for humanity itself. FFAR is thrilled to partner with The Tony Robbins Foundation and XPRIZE to bring new perspectives and innovations to the world’s table. Sally Rockey, Ph.D.
Executive Director Emeritus

At Visioneering, prize designs compete against each other for support and funding and could one day launch as a global XPRIZE competition. The event gathers a selective crowd including CEOs, world leaders, philanthropists, influencers and thought leaders who will vote on the prize concepts to determine the Grand Prize Winner on October 19, 2018.

“I grew up in a food-insecure household and at the age of 11, a total stranger showed up at my door with a Thanksgiving meal,” said Tony Robbins. “This moment changed my life and I decided I was going to find a way, somehow, someday, to give back and pay it forward. With the projected global population to reach ten billion people by the year 2050, we are facing one of the biggest social issues of our time. I’m honored to partner with FFAR in this competition to help solve one of humanity’s most significant social issues.”

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The Tony Robbins Foundation

Founded in 1991, The Tony Robbins Foundation is a nonprofit organization created to empower individuals and organizations to make a significant difference in the quality of life of people often forgotten. Through global programs and initiatives, The Tony Robbins Foundation is dedicated to creating positive changes in the lives of youth, seniors, the hungry, homeless and the imprisoned population. The Foundation helps provide millions of meals globally each year, has awarded over 2,000 grants and other resources to health and human services organizations, implemented curriculum in 1,600 plus correctional facilities and gathered thousands of young leaders from around the world with its teen programs. For more information, visit www.thetonyrobbinsfoundation.org.

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