USPOULTRY and the USPOULTRY Foundation Sponsors $200,000 for FFAR-Funded Research that Benefits the Poultry Industry

  • Advanced Animal Systems

Tucker, Ga., Jan. 29, 2020 – USPOULTRY and the USPOULTRY Foundation are announcing $200,000 in sponsorship funding for two poultry research projects to benefit the U.S. poultry industry. The sponsorship is in partnership with the Foundation for Food & Agriculture Research (FFAR) and will leverage research dollars for two projects that improve poultry welfare and efficiency. The funds are being matched by FFAR for a total $400,000 investment.

The first research project, the SMART Broiler Research Initiative, is a collaboration research program supported by FFAR and McDonald’s that is developing automated broiler welfare monitoring technologies for commercial poultry farms. These technologies may also be applicable to the turkey industry. Existing methods for assessing animal welfare rely on human observation and subjective scoring. This initiative is identifying automated solutions to provide objective and comprehensive information about poultry welfare across the supply chain.

The second research project, the Egg-Tech Prize, is a FFAR and Open Philanthropy initiative that is developing new technologies for accurate, high-speed and early stage in-ovo sex determination of layer chicks. Only female chicks are used for producing layer hens; male chicks do not lay eggs and are unsuitable for consumption. The Egg-Tech Prize incentivizes companies and individuals to develop a technology that accurately determines the sex of an egg before it hatches and allow hatcheries to divert male eggs to the food or animal-feed supply chains or use them in vaccine production. This would solve the issue of male chick culling—which presents animal welfare concerns, hinders farmer profitability and wastes resources– and improve the sustainability of egg production worldwide.

The six winners of Egg-Tech Prize Phase I were announced by FFAR last November. The winner of the $4.5 million Egg-Tech Prize will be announced in 2021.

“We are pleased to have the opportunity to actively collaborate with FFAR as a platinum sponsor for both of these projects. We anticipate that these innovative, unique and cutting-edge technologies will allow the poultry industry to further enhance producer viability, ensure animal wellbeing and meet the changing needs of the industry,” said John Prestage, senior vice president, Prestage Farms and USPOULTRY chairman.

The Egg-Tech Prize and SMART Broiler are both cutting-edge research initiatives that seek to address global animal welfare concerns and revolutionize on-farm practices while enhancing production. We are thrilled to partner with the U.S. Poultry & Egg Association to fund research that benefits the U.S. poultry industry and U.S. consumers. Sally Rockey, Ph.D.
Executive Director Emeritus


U.S. Poultry & Egg Association (USPOULTRY) is the all-feather organization representing the complete spectrum of today’s poultry industry, whose mission is to progressively serve member companies through research, education, communication and technical assistance. Founded in 1947, USPOULTRY is based in Tucker, Georgia.

Contact: Gwen Venable, 678.514.1971,

Foundation for Food & Agriculture Research

The Foundation for Food & Agriculture Research (FFAR) builds public-private partnerships to fund bold research addressing big food and agriculture challenges. FFAR was established in the 2014 Farm Bill to increase public agriculture research investments, fill knowledge gaps and complement the U.S. Department of Agriculture’s research agenda. FFAR’s model matches federal funding from Congress with private funding, delivering a powerful return on taxpayer investment. Through collaboration and partnerships, FFAR advances actionable science benefiting farmers, consumers and the environment.

Connect: @FoundationFAR | @RockTalking