Increasing Motivation and Promoting Persistence in Farmer Conservation 

Almost half of growers who do not implement conservation practices have positive attitudes about those practices. This project is testing the effects of interventions meant to close this gap. Researchers will develop targeted engagement that addresses farmers’ needs, including plans for overcoming challenges and maintaining motivation to continue conservation practices when financial incentives end. The team is developing interventions that target the gap between valuing conservation and implementing practices, assessing their effectiveness and creating guidance for scaling up the proposed interventions.

Novel Farmer-to-Farmer Learning Approaches to Cultivate a Culture of Conservation in the Mississippi River Basin 

This project is testing two engagement approaches to increase farmer willingness to adopt conservation practices. These approaches facilitate peer learning among farmers. The first approach is a series of virtual meetups for farmers to foster peer-to-peer conversation about implementing conservation practices. The second approach is a mini-grant program that will support pairs of farmers and farm advisors to implement edge-of-field practices, learn how to become opinion leaders and develop multimedia to encourage other farmers to adopt conservation practices.

Equipping Conservation Professionals and Farmers with Tools to Deliver Edge of Field Practices 

The cost and complexity of technical assistance is a major barrier to large scale adoption of edge-of-field conservation practices. This project is equipping professionals and farmers to deliver edge-of-field practices at scale in the Upper Mississippi River Basin. Researchers are studying models being used to implement these practices and are compiling intervention and engagement strategies that can be tailored to local conditions and target audiences. The project is using these studies to produce data-driven decision support tools that will allow farmers to scale up practices.

A Multi-Source Remote Sensing-Based Framework & Decision-Support Tool for Flash Droughts & Floods Under Climate Change 

Ninety percent of crop losses in the United States occur due to extreme weather. Flash floods and droughts are increasing in severity, but farmers have limited information on how to manage crop, soil and water in response to changing climate conditions. Researchers at the University of Tennessee, Knoxville are developing and testing a weather-based tool to bolster field operations across the Tennessee River Basin in the face of both long- and short-term weather hazards.

Scaling Quantified and Verified Soil Health, Climate and Natural Resources Outcomes from U.S. Agriculture in an Innovative Ecosystem Services Market Program 

The agriculture sector contributes about 11% of U.S. greenhouse gas emissions, which impacts climate change. FFAR invested in the Ecosystem Services Market Consortium for research that creates sound social, economic and environmental outcomes to benefit producers, local communities, supply chain companies and consumers through the expansion of Eco-Harvest, an ecosystem services market program.

Using Solar Panels to Enhance Groundwater