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FFAR and Borlaug Dialogue Attendees Celebrate New $100,000 National Academy of Sciences Prize in Food and Agriculture Sciences 

Foundation for Food & Agriculture Research Expands Board of Directors 

Foundation for Food & Agriculture Research Offers Matching Funds to Accelerate First Response to Future Agricultural Emergencies 

FFAR and Purdue University Unite Public and Private Sector Leaders to Spur Collaboration in Burgeoning Plant Phenotyping Field 

FFAR Forms Six Advisory Councils 

Foundation for Food & Agriculture Research Establishes National Academy of Sciences Prize in Food & Agriculture Sciences with Bill & Melinda Gates Foundation Support 

Phytobiomes Convening Event 

Foundation for Food & Agriculture Research Hires First Director of Development 

Foundation for Food & Agriculture Research Hires Four Scientific Program Directors, Doubling Staff with Establishment of New Department 

Using Eye Tracking to Better Understand Food Choices 

Year Awarded  2016

FFAR award amount   $300,000

Total award amount   $600,000

Location   Ithaca, NY

Matching Funders   ADM Animal Nutrition, Evonik Nutrition & Care GmbH

Grantee Institution   Cornell University

When consumers make food choices, they choose between nutritional content and more immediate attributes, such as taste. Cornell University researchers are promoting healthier food choices by highlighting certain attributes of food choices through laboratory and field experiments.