The Making My Plate Your Plate Challenge Area is focused on the fact that if the majority of Americans were to meet the USDA 2015 Dietary Guideline recommendations for fruit and vegetable consumption, our current capability to both produce and provide access to those fruits and vegetables could not meet these demands. This Challenge Area will focus on research that includes, but is not limited to, increasing the production and accessibility of fruits and vegetables with optimal nutritional quality and taste desirability, and reviewing system constraints that not only impede the incorporation of more fruits and vegetables into the supply chain, but also decrease farmer profitability and consumer affordability.

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