FFAR Logos & Branding

This page includes links and instructions for using FFAR’s branding collateral. For questions or assistance, please reach out to the Communications & Legislative Affairs Team at communications@FoundationFAR.org.

This page includes links and instructions for using FFAR’s branding collateral. For questions or assistance, please reach out to the Communications & Legislative Affairs Team at communications@FoundationFAR.org.

Our Logo

“FFAR” Logo + icon
In most cases, you will want to use the “FFAR” + Icon logo to help the public become more familiar with our acronym.

“Full Text” Logo + icon
In rare cases where you need the full name of the organization, you can use the “Full Text” Logo + icon. To increase recognition of the acronym, limit your use of this logo. Another option is the place the full organization name in one part of a document and include the FFAR + icon in a different location, as seen in the letterhead.


We offer three letterhead options depending on your needs and audience. 

Letter Stationery
This stationery is design for formal letters. Adhere to the spacing, fonts and colors outlined in the template.

This traditional letterhead includes FFAR’s logo as well as contact information in the footer. This version is intended for target audiences we want to hear from and may include communications with funders and congress.

Footer-less Letterhead
This version of FFAR letterhead does not include FFAR’s contact information. It is intended for sample forms and other documents linked to from the FFAR website.

Grammar Guide

This guidance outlines what FFAR’s grammar and writing style preferences. All FFAR documents should adhere to the grammar guide.

PowerPoint Slide Deck

This slide deck includes all FFAR PowerPoint slide style options and how to use each slide. The first 9 slides are provided for your reference and should be deleted from any final deck.

Brand Colors

Primary Colors

The color palette is a strong identifier of the FFAR brand. The orange brings vibrancy, energy and audacity, while the green and grey ground your work as being serious. These colors should be utilized as much as possible throughout all materials, with the primary green and orange serving as accent colors, never dominating the space. We do not recommend printing on coated paper with PMS inks.


CMYK 66 / 0 / 53/ 0
RGB 76/ 189 / 152
PMS 338U / 2413C


CMYK 71 / 68 / 51 / 42
RGB 65 / 61 / 73
HEX #413D49
PMS 533U / 2379C


CMYK 0 / 82/ 91 / 0
RGB 244 / 85 / 46
HEX #F4552E
PMS 2026U / 2026C


CMYK 11 / 10 / 6 / 0
RGB 222 / 220 / 226
PMS 5313U / 5313C


Secondary Colors


CMYK 35 / 0 / 25 / 0
RGB 155 / 242 / 214
PMS 573U / 573C


CMYK 36 / 0 / 3 / 0
RGB 146 / 235 / 255
PMS 636U / 636C


CMYK 87 / 51 / 19 / 2
RGB 35/ 112 / 158
HEX #23709E
PMS 660U / 647C


CMYK 73 / 77 / 13 / 1
RGB 97/ 83 / 145
HEX #615391
PMS 2587U / 7678C


Primary Fonts

FFAR brand fonts are Adobe Typekit fonts. Consistent use of our brand typefaces, help reinforce the look-and-feel throughout your communication materials.

Website Fonts


Secondary Website and Adobe Fonts

If Adobe Typekit fonts are unavailable for use, a free fall-back font can be used for digital applications and any other instances where you are not able to use Effra.

Document and Email Fonts

The free system fonts should be for Microsoft Word documents, emails and when both Primary and Secondary fonts are unavailable.

FFAR Messaging


“Bold science for big challenges”

Elevator Pitch

FFAR builds public-private partnerships to fund audacious research addressing the biggest challenges in food and agriculture. We are committed to providing every person access to affordable, nutritious food grown on thriving farms.

The FFAR narrative discusses our purpose and priorities. The narrative language can be worked into any public-facing documents.

Boilerplate Language
Boilerplate language is included at the end of all media material and briefly describes the organization sending the announcement.

Email Signatures

This guidance outlines what FFAR email signatures should include and how to create a signature.


Photography should have an in-the-moment aspect to it. This showcases the more audacious, authentic and organic quality of your work. Avoid typical elements like sunshine over corn fields, people smiling right at the camera as those feeling like stock photography.
Ideal photos also are action orientated so that you can see the movement of the elements within the photo such as: dust cloud from moving vehicles, water spray from farming equipment, etc.

Challenge Area Icons

Where needed a straight-forward icon style should be used. Icons should be clean, minimal and make use of outlines as shown below.

FFAR's Track Forward

The track should always be aligned to the right or left side of the page and only be implementated in these specific ways noted below.

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