FFAR » Brand Style Guide

Brand Style Guide

FFAR’s Impact Stats

450

grants awarded

$1:$1.40

of FFAR funding to matching funds

$836M

funding awarded

550+

funding partners

*These stats are updated quarterly

The Logo

We primarily use the FFAR acronym-based logo to help external stakeholders become more familiar with how we refer to ourselves.

Allowing for minimum space around the logo is important to retain legibility and establish brand clarity. The letter “F” can be used to measure the clear space around the logo. For best readability, the logo should never appear smaller than 1″ wide in print materials, or 90px wide in digital materials.

FFAR Logos

“FFAR” + ICON

Primarily use this version of the FFAR logo to increase familiarity with our acronym.

FFAR Icon Dark Background FFAR Icon Light Background FFAR Icon White FFAR Icon Black

FULL-TEXT LOGO + ICON

Use this logo in RFPs and RFAs and in rare cases when the audience is unfamiliar with FFAR. Connect with your CommsLeg lead for guidance.

FFAR Full Dark Background FFAR Full Light Background FFAR Full White FFAR Full Black

For Communications Use Only

FULL-TEXT LOGO WITH TAGLINE

Both the primary logo and the full-text logo + icon can be paired with the FFAR tagline. The tagline always sits below the logo, with the gray divider line in between the organization name and the tagline.

FFAR Full Tagline Dark Background FFAR Full Tagline Light Background FFAR Full Tagline White FFAR Full Tagline Black

PRIMARY LOGO WITH TAGLINE

FFAR Tagline Dark Background FFAR Tagline Light Background FFAR Tagline White FFAR Tagline Black

SOCIAL ICON IN COLOR

FFAR Social Icon

FFAR Text only

FFAR Text Only Color FFAR Text Only White FFAR Text Only Black

Letterheads & Templates

We offer several letterhead options depending on your needs and audience.

Letter Stationery
This stationery is for formal letters.

Letterhead
This traditional letterhead includes FFAR’s logo and contact information. Use this version when communicating with target audiences, including Congress, funders and researchers.

Letterhead Without Footer
This version does not include FFAR’s contact information. Use this version for internal documents, sample forms and other documents linked to from the website.

Landscape Letterhead
This version provides a landscape orientation.

Convening Framing Document Template
This document serves as a template to provide context or framing for an upcoming convening event and suggest materials that should be read before the event.

PowerPoint Slide Deck

FFAR Branding PowerPoint Template
This slide deck includes all FFAR PowerPoint slide options and instructions on using each slide. Please download this template each time you are creating a PowerPoint presentation and delete any slides that aren’t needed.

Messaging & Guidance

Tagline

“Bold science for big challenges”

Elevator Pitch

FFAR builds public-private partnerships to fund audacious research addressing the biggest food and agriculture challenges.

Boilerplate Language
Boilerplate language is included at the end of all media material and briefly describes the organization sending the announcement.

One Pager Documents

As these documents include FFAR’s most recent statistics, download new versions every time you use these documents.

FFAR One Pager
This one pager is a pitching tool that includes core information about who we are, what we do and how we work.

Style & Grammar Guide

This guidance outlines FFAR’s style and grammar preferences and should be applied to all documents.

Colors

PRIMARY

The color palette is a fundamental aspect of the FFAR brand. The orange brings vibrancy, energy and audacity, while the green and gray provide seriousness and grounding in our work. These colors should be used in all materials.

GREEN
CMYK 66 / 0 / 53/ 0
RGB 76/ 189 / 152
HEX #4CBD98
PMS 338U / 2413C

DARK GRAY
CMYK 71 / 68 / 51 / 42
RGB 65 / 61 / 73
HEX #413D49
PMS 533U / 2379C

BRIGHT ORANGE
CMYK 0 / 82/ 91 / 0
RGB 244 / 85 / 46
HEX #F4552E
PMS 2026U / 2026C

LIGHT GRAY
CMYK 11 / 10 / 6 / 0
RGB 222 / 220 / 226
HEX #DEDCE2
PMS 5313U / 5313C

SECONDARY

MINT
CMYK 35 / 0 / 25 / 0
RGB 155 / 242 / 214
HEX #9BF2D6
PMS 573U / 573C

SKY BLUE
CMYK 36 / 0 / 3 / 0
RGB 146 / 235 / 255
HEX #92EBFF
PMS 636U / 636C

ROYAL BLUE
CMYK 87 / 51 / 19 / 2
RGB 35/ 112 / 158
HEX #23709E
PMS 660U / 647C

FINE PURPLE
CMYK 73 / 77 / 13 / 1
RGB 97/ 83 / 145
HEX #615391
PMS 2587U / 7678C

Typography

SYSTEM

The free system fonts below can be used when both Primary and Secondary fonts are not available.

Primary

FFAR uses Adobe Typekit fonts. Consistent typefaces reinforce the look and feel of our brand in communication materials.

SECONDARY SANS SERIF

If Adobe Typekit fonts are unavailable, use the following secondary fonts.

Icons

Icons can effectively explain concepts visually and engage the viewer. Icons must use FFAR branded colors; DO NOT use black. Color codes are above.

FFAR utilizes The Noun Project to source icons, or small, simple pictograms, that can be downloaded and included in slide decks, documents and more. The Noun Project has over 5 million icons that can be customized to FFAR’s branded colors and downloaded for use.

DO NOT use the “Insert an Icon” feature that is directly available in PowerPoint. Instead, select an icon from Noun Project, customize to a FFAR branded color, download and insert into your PowerPoint slide deck.

To access these icons, login into the Noun Project using the username: communications@foundationfar.org and the password: Whitten536A! . To customize the color, copy the desired FFAR color code from the Branding Page. Then in Noun Project once you’ve selected your desired icon, click the icon color box in the bottom left corner, click the first type box to delete the current color code and paste your copied FFAR color code. Then download the icon in either SVG or PNG and insert into you document.

The Track

The track should always be aligned to the right or left side of the page and only be implemented in these specific ways noted below.

2. The track should be showcased as a longer design element.

3. The track can live behind elements but must follow the same angle on both sides of the element.

Photography

This guidance outlines what to look for in images to ensure selected photography showcases the audacious, authentic and organic quality of our work. Below are examples of ideal images.

Download Style Guide

FFAR Approved Stock Photos

Zoom Backgrounds

Using a branded background for Zoom and other virtual calls increases brand recognition. To use these backgrounds:

1. Click on your preferred background and it will automatically download to your “Download” file.

2. Then sign into your Zoom account.

3. In Zoom, select “Settings” located on the left-hand menu then scroll down to “In Meetings (Advanced)” until you see “Virtual Background” towards the bottom of the page.

4. Enable Virtual Backgrounds by making sure the toggle is blue (it is likely already enabled).

5. Select the link “manage virtual background” to upload an image. Click on “Choose file” and select the background from your download file.