Year Awarded 2023
FFAR award amount $120,238
Total award amount $246,924
Location Columbus, OH
Program Achieving Conservation Through Targeted Information, Outreach and Networking (ACTION) Program
Matching Funders Walton Family Foundation
Grantee Institution The Ohio State University
Almost half of growers who do not implement conservation practices have positive attitudes about those practices. This project is testing the effects of interventions meant to close this gap. Researchers will develop targeted engagement that addresses farmers’ needs, including plans for overcoming challenges and maintaining motivation to continue conservation practices when financial incentives end. The team is developing interventions that target the gap between valuing conservation and implementing practices, assessing their effectiveness and creating guidance for scaling up the proposed interventions.