Year Awarded 2017
FFAR award amount $50,000
Total award amount $100,000
Location West Lafayette, IN
Matching Funders Food Marketing Institute Foundation and the Animal Agriculture Alliance
Grantee Institution Purdue University
Consumers are demanding cage-free egg production and slow-growth broiler chickens and farmers, ranchers and agricultural businesses are responding. However, producers must first understand consumer knowledge, beliefs and willingness-to-pay for these attributes. Purdue University researchers are employing choice modeling techniques to estimate diversity in consumer preferences and willingness-to-pay for cage-free eggs and slow-growth broilers now and in the future.